Website redesign.
A new website built on what the old one got right, without losing the rankings and enquiries it already brings in.
Redesigns go wrong in a predictable way. A business launches a better looking site and watches enquiries fall, because the pages Google knew moved or vanished overnight. A careful redesign starts with what you have before it touches what you want.
Signs it is time
Looking dated is a reason to redesign, but rarely the main one. These usually are.
It is slow on a phone
If a page takes more than a few seconds to show anything on mobile data, a share of visitors leave before they see it. Old themes stacked with plugins are the usual cause, and they seldom get faster with tweaks.
It no longer says what you do
The business moved on and the site did not. New services sit on a page nobody finds, the best work is missing, and the prices or process are out of date.
Visitors do not get in touch
Traffic arrives and enquiries do not. The cause is usually a missing next step: no clear call to action, a form that asks too much, or nothing that answers what a buyer wants to know before they contact you.
You cannot edit it
Every small change means emailing someone, or logging into a builder that breaks the layout the moment you touch it.
It runs on something you cannot trust
An abandoned theme, plugins nobody updates, a developer who disappeared with the logins. Sites like that are a security problem waiting for a date.
Keeping your rankings
Most of the risk in a redesign sits in the move, not the design. This is how the move is handled.
- 01
An audit first
Before anything is designed, every page on the old site is listed with its traffic, whether it is indexed, and whether it brings in enquiries. The pages that earn their keep are protected.
- 02
Addresses that stay or redirect
Pages that keep their address keep it. Pages that move get a permanent 301 redirect to their new home, one by one, so links and rankings carry across instead of ending at an error page.
- 03
Content kept, then improved
Copy that ranks is not thrown away for something shorter and prettier. It is kept, tightened, and given better structure.
- 04
Technical SEO rebuilt
Titles, descriptions, headings, structured data and a fresh sitemap on launch day, submitted to Google Search Console so the new pages are picked up quickly.
- 05
Watched after launch
For the weeks after launch I check for broken links, missed redirects and crawl errors, and fix them as they show up.
A redesign does not have to happen all at once. Sometimes the right answer is a new home page and two rebuilt service pages, with the rest to follow. If that is the case, you will be told.
What it costs
Redesigns are priced on the same packages as new sites, by the number of pages and what they need to do. Smaller redesigns sit in Web Presence, larger ones in Business Website.
Web Presence
1 to 3 pages
From$1,500
or from $150 per month, 12 month minimum
Landing pages, business websites, and redesigns for brands that need a sharper online presence.
Business Website
5 to 12 pages
From$2,500
or from $250 per month, 12 month minimum
Multi-page websites and full-stack web experiences with stronger structure, forms, integrations, and dynamic functionality where needed.
Page by page
Not every site needs to start over. An existing site can be rebuilt page by page, or extended with new sections and tools, so the business keeps running on the old site while the new one comes together.
If you build to order and your site does not show the work properly, the page on web design for custom builders covers what that kind of site needs. For a site built from nothing, see web design and development.
Redesigns sit alongside new builds on the portfolio.
Common Questions
Will I lose my Google rankings?
Not if the move is handled properly. Rankings drop in redesigns when pages disappear without redirects, or when the content that ranked gets cut. Every old address is mapped to a new one before launch, and the site is watched closely afterwards.
Can I keep my domain and email?
Yes. The domain stays yours and email carries on as it is. Only the website moves; email runs on separate records, which are left as they are.
Can you redesign without changing my branding?
Yes. Plenty of redesigns keep the logo and colours and change everything around them: layout, type, structure and copy. If the brand needs a refresh too, it can be folded into the same project.
Do I need new photos?
Often, though not always. Good photography makes more difference to a redesign than almost anything else. I will tell you which of your current photos hold up and where new ones would pay off.
How long does a redesign take?
Usually 2 to 4 weeks, depending on the number of pages and how ready the content is. Large sites with a lot to migrate are scheduled in phases.
What happens to my old site?
It stays live until the new one launches, so there is no gap. After launch it is retired, with a redirect in place for every page that moved.
Not sure which package fits?
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